Does Ebay Have a Bright Future?

With shares of eBay (NASDAQ:EBAY) trading around $55, is EBAY an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Ebay provides online platforms, tools, and services to help individuals and merchants with online and mobile commerce in the U.S. and around the world. Its marketplaces segment operates e-commerce platform eBay.com, and vertical shopping sites. The company operates through three segments: Marketplaces, Payments, and GSI. Ultimately, through its tools and platforms, eBay assists individuals and merchants around the globe engage in online and mobile commerce.

Americans still buy 90 percent of their purchases offline, but eBay sees great opportunity in the convergence of online and offline. As reported in Sunday’s New York Times magazine story “Buy It Now,” eBay is no longer the online auction house of old. Under the guidance of chief executive John Donahoe, the company has developed technology partnerships with big retailers like Home Depot (NYSE:HD), Macy’s (NYSE:M), Toys ”R” Us and Target (NYSE:TGT) and expanded eBay’s online marketplace to include returnable goods at fixed prices. The company has also made 34 acquisitions over the last five years and sees a future in which the digital wallet plays a central role.