Does Apple Have MORE Goodies Lined Up Than We Think?

Apple (NASDAQ:AAPL) will announce a new 13-inch MacBook Pro with Retina display and an updated all-in-one iMac at its September 12 event along with the launch of the next-generation iPhone. The new computers are now being shipped by Apple’s upstream supply chain, a DigiTimes report said.

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NPD DisplaySearch analyst Richard Shim added that his sources also confirmed that production of a 2,560-by-1,600 pixel density display meant for a 13.3-inch MacBook Pro was currently underway. “The supply chain indications are that it’s for a MacBook Pro 13.3 — not a MacBook Air,” Shim told CNET. Displays are being made by Samsung, LG Display (NYSE:LPL), and Sharp, the analyst said.

Shim said Apple was targeting a substantially higher out-of-the-gate production volume for the smaller laptop than it had for the 15.4-inch Retina MacBook Pro. “With 15.4 it is production of a few hundred thousand units versus one to two million for the 13.3,” he said.

The price of the 13.3-inch laptop will likely significantly drop below the $2,199 starting price for the 15.4-inch model, making it much more attractive to buyers.

Last year, KGI Securities analyst Ming-Chi Kuo had spoken of the possibility of the new iMac, saying that production issues with the all-in-one desktop will lead to a 21.5-inch model launching at a sooner date than the larger 27-inch model. The new iMacs are not expected to sport high-definition Retina displays, but will have feature Intel’s (NASDAQ:INTC) latest Ivy Bridge processors.

The production issues are said to be caused largely by a new “full-lamination process” that will attach the display panel to the protective cover glass as part of the new design.

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