Does Amazon Belong in Your Portfolio?

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With shares of Amazon (NASDAQ:AMZN) trading around $381, is AMZN an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Amazon serves its customers through its retail websites and focus on selection, price, and convenience. The company also manufactures and sells Kindle devices. Amazon offers programs that enable sellers to sell their products on the company’s websites, including the sellers’ own branded websites, and fulfill orders through them. Amazon also provides platforms that allow authors, musicians, filmmakers, app developers, and others to publish and sell content. Online commerce has been on the rise because of the convenience, efficiency, and relatively low prices offered.

Amazon launched its AmazonFresh grocery delivery service in San Francisco on Wednesday, and if the service proves successful in its third location, AmazonFresh could become available in more urban markets throughout the United States next year. Amazon has challenged retailers in almost every other sector with its super cheap prices, so the question now is could its introduction into the grocery business hurt traditional stores like Wal-Mart (NYSE:WMT) or Kroger (NYSE:KR)?

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