DisplayMate Researcher: Apple Is Lagging Competitors in Display Tech
According to a recent research note from display testing company DisplayMate Technologies, Apple (NASDAQ:AAPL) has surrendered the display innovation lead to competitors such as Amazon (NASDAQ:AMZN), Google (NASDAQ:GOOG), LG, and Samsung (SSNLF.PK). In a new research note, DisplayMate president Dr. Raymond M. Soneira argued why he believes Apple’s latest devices have fallen behind in display quality.
One of the primary reasons that Apple’s device displays are less impressive than comparable displays from other companies is Apple’s continued use of “lower performance” a-Si (amorphous Silicon) and IGZO (Indium gallium zinc oxide) display technologies. As noted by Dr. Soneira, IGZO and a-Si displays have a limited color gamut, brightness, and power efficiency compared newer LCD technologies. On the other hand, DisplayMate noted that the iPad Air’s IGZO display was an improvement over previous a-Si iPad displays.
DisplayMate also found that Apple’s iPad mini with Retina display had a smaller color gamut than Google’s Nexus 7 and Amazon’s Kindle Fire HDX 7. DisplayMate gave the Kindle Fire HDX 7 especially high marks for its use of the recently developed “Quantum Dots” technology, which produces highly saturated primary colors.
“Quantum Dots are going to revolutionize and reenergize LCDs for the next 5+ years,” predicted Dr. Soneira. “While they have been under development for many years, in 2013 they made it out of the labs and into consumer products: in some models of Sony (NYSE:SNE) Bravia TVs, with Quantum Dots from QD Vision, and in the Amazon Kindle Fire HDX 7, with Quantum Dots from Nanosys.”