Disney’s ‘Frozen’ Is Back on Top at the Box Office — Here’s Why

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It seems as though one of Disney’s (NYSE:DIS) new animation films is frozen at the top. After debuting on November 27 and leading the box office in the first two weeks of its release, “Frozen“ is back to enjoy the top spot in ticket sales in its seventh weekend in U.S. and Canadian theaters.

According to Bloomberg, “Frozen” generated $20.7 million for the weekend, surpassing “The Hobbit: The Desolation of Smaug,” which had held the lead for three weeks, along with “Paranormal Activity: The Marked Ones,” the horror sequel from Viacom’s (NYSE:VIA) Paramount Pictures. “Frozen” has now grossed $297.8 million in domestic theaters. It is only the seventh movie in 30 years to finish or return to the top position in ticket sales in its seventh week of release.

Disney is welcoming “Frozen’s” popularity with open arms, as the studio has been working to resurrect success after the golden age of its animation films like “The Little Mermaid” and “Beauty and the Beast.” Animation films are surely not falling by the wayside, but other studios like Universal Pictures are also now rolling out their own family friendly flicks — Disney needs to prove its ability to keep up. The only animation film that has taken in more money domestically in 2013 than “Frozen” is Universal Pictures’s “Despicable Me 2,” released July 3.

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