‘Disney Infinity’ Is Gearing Up to Be a Hot Holiday Item
Sales for the Walt Disney Co. (NYSE:DIS) video game Disney Infinity are picking up steam heading into the holiday season as starter packs for the game have sold over 1 million units globally. For Disney and publisher Disney Interactive, the sales number represents a significant milestone, as the company is hoping that a major franchise will follow.
Released in August 2013 on Xbox 360, Playstation 3, Wii, Wii U, and Nintendo 3DS, Disney Infinity is a platformer sandbox video game developed by Avalanche Software. Developed for approximately $100 million, the game uses collectible figures and discs that are synchronized with the game and features two main game modes: Play Set Mode and Toy Box Mode. Play Set Mode is mainly self-contained, based on specific movies or characters with recognizable story-lines — Toy Box Mode allows players to put any unlocked characters together and create a fully customizable experience that has been likened to the video game Minecraft.
Considering that the Disney Infinity starter packs are priced around $75, with additional figures and discs sold separately, 1 million starter packs currently in homes around the world is as good a reason as any to call the game a solid hit. Last month, Disney announced that 294,000 starter packs had been sold domestically in the last two weeks of August, signaling a strong start in the U.S. as the holiday season approaches.