DirecTV Hints At Axing the WeatherChannel Over Costs
The WeatherChannel‘s outlook appears a bit gloomy these days. It seems DirecTV has discreetly started carrying little-known network, WeatherNation, just as the WeatherChannel’s contract with the provider is due to expire, in a move that threatens the WeatherChannel’s security under the distributor.
DirecTV, an El Segundo-based satellite broadcasting station with over 20 million subscribers across the U.S., has undergone the switch to WeatherNation with little fanfare. The move is seen as not-so-subtle message to the WeatherChannel that DirecTV is ready and willing to drop it’s programming, reports the Los Angeles Times. Perhaps even more of a blow is the fact that DirecTV has conveniently assigned WeatherNation a place right beside the WeatherChannel on the dial, a move that has confused viewers and infuriated WeatherChannel executives, per the Los Angeles Times.
Currently, talks between the WeatherChannel and DirecTV are still ongoing. The reasoning for the blow to the WeatherChannel? It’ s all about the money; currently distributors are pressed to cut costs as charges for other, more popular programming increases, which pushes providers to squeeze the smaller programmers in order to save. A consulting firm that spoke to the Los Angeles Times reports that the WeatherChannel currently charges 13 cents per subscriber, per month.