Did BlackBerry’s U.S. Sales Force Just Get Cut in Half?
More BlackBerry (NASDAQ:BBRY) employees were subject to another round of job cuts Monday, and this time, reports indicate they were part of the company’s U.S. sales force.
According to technology blog Cantech Letter, the Canadian smartphone maker laid off more than half of its sales force early in the week, and the cuts aren’t expected to stop there. Cantech Letter’s source, reportedly based in Waterloo, Ontario, identifies consumer sales as “gone” and says the “enterprise is gutted.”
These layoffs come on top of the 5,000 cuts BlackBerry was forced to make in the last fiscal year. Among those now gone are Richard Pisentin, BlackBerry’s vice president of sales in the U.S., who was fired shortly after the smartphone maker’s poorer-than-expected earnings report at the end of June. After Pisentin’s departure in July, BlackBerry’s employee workforce stood around 11,000, but the handset maker then proceeded to lay off 250 more workers in Waterloo in late July, effectively reducing that number even further.
BlackBerry’s layoffs have yet to be confirmed, but it is becoming evident to consumers, investors, and analysts that we may be witnessing the slow but steady gutting of the company that was once the world’s largest smartphone maker.