CVS Moves Its Deals Online
What you have in your shopping cart at checkout can say a lot about a person. Beer, aspirin. and gummy bears; Kale, quinoa, and muesli; baby formula, diapers, and iced coffee; these items paint a picture. It’s this very notion that Consumer Value Store Pharmacy (NYSE:CVS), better known as CVS Pharmacy, is working to capitalize on with its new myWeekly Ad platform.
According to The New York Times, the new program — offered to ExtraCare loyalty members — utilizes data amassed from member’s previous purchases to create a profile with possible items of interest for sale. From there, one can make an online shopping list specific to the closest most oft-used CVS store.
CVS has put aside approximately $7 million for its new program in an effort that many retailers have been making to combat online competition. The myWeekly Ad scheme would help CVS customers cross from the physical store to the online platform, which can be seen here and would appear on customers’ computer, tablet, or mobile device.