Customers Love Apple, So Investors Should Too
For all of the pundits, investors, and analysts proclaiming the glory days of Apple (NASDAQ:AAPL) are over, that the company has lost its innovative edge, and that it has “ceded its crown to Samsung (SSNLF.PK),” here is a new fact to incorporate into that narrative. This piece of data just might produce a different story.
According to J.D. Power and Associates, which released its rankings of the most popular smartphone vendors Thursday, Apple’s satisfaction ratings topped the list for the ninth-consecutive time. Its score of 855 on the 1,000-point scale even edged higher than its score of 849 in the firm’s previous consumer satisfaction survey in September of last year.
Contrary to what recent reports would suggest, Samsung did not fall closely behind Apple in the rankings. In second place came Nokia (NYSE:NOK), scoring a 795. The South-Korean smartphone manufacturer took the third position with 793, while Google’s (NASDAQ:GOOG) Motorola and HTC (HTCKF.PK) were next with scores of 792 and 790, respectively. Pulling up the rear, was BlackBerry (NASDAQ:BBRY), whose score of 732 fell far below the industry average of 796…