Could Intel Be the Next Big Threat to Netflix and Redbox?

Just why or how the company is doing so isn’t clear, but Intel (NASDAQ:INTC) has confirmed it will be making hardware to stream video, including live television and on-demand content.

Rumors had been going around that the company was working on the hardware to stream video over the Internet to TV sets, but those rumors have gained truth as Intel Media’s corporate VP Erik Hugger confirmed that the company is, in fact, making such hardware.

The service wouldn’t be so different from those offered by Netflix (NASDAQ:NFLX) and Redbox (NASDAQ:CSTR). All three offer streaming video over the public Internet, compared to satellite and cable networks that traditional providers use. However, Intel will have one advantage that has eluded Netflix for some time and that RedBox hasn’t gotten its hands on yet.

The live television and on-demand content that Intel has announced isn’t something Netflix or Redbox offer, and it could be a key point for winning over customers. If Intel can match content quality and amounts to Netflix and RedBox while also exclusively offering live content, it may be able to steal customers from both sides of the fence…