Could Ford’s Growth In This Foreign Market Be A Sign of Things To Come?
Ford (NYSE:F) automobile sales in Thailand continued its strong 2013 performance as February sales increased 32 percent year-over-year to 4,493 units, reports 4-Traders, marking the best ever February sales in Thailand for the automaker.
The results were boosted by three models in particular: the all-new Ford Ranger, the all-new Ford Focus and the segment-leading Ford Fiesta. The Ranger sold a whopping 2,063 units, an 84 percent increase from a year ago.
CHEAT SHEET Analysis: Are These Sales Numbers For Ford A Catalyst For Future Growth?
One of the core components of our CHEAT SHEET Investing Framework focuses on catalysts that can boost a company’s stock. While the numbers for Ford look great, they are still in such a small economy that it is not likely to be a catalyst for Ford.
However, one thing it does do is provide investors with a significant sample size, in an Asian country no less, that could signify future growth in bigger foreign markets such as Japan and China. Clearly, the new models that Ford has come out with are enticing for consumers. Sales, backed by low interest rates, should not slow down anytime soon. Ford may decide to implement the low interest rates for their new models in larger foreign countries, which could continue this trend of strong sales.
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