Could Ballmer Have Made Apple More Profitable?
What would happen if Microsoft (NASDAQ:MSFT) CEO Steve Ballmer ran Apple (NASDAQ:AAPL)? That’s the hypothetical situation imagined by former Microsoft marketing manager and tech industry commentator Ben Thompson on his blog Stratechery.
Assuming that Ballmer could persuade Apple to adopt his strategies, Thompson believes that the Microsoft CEO would actually make Apple more profitable. Thompson notes that Ballmer comes from a corporate culture that has a heavy emphasis on increasing value for the shareholder at the exclusion of almost everything else. The commentator points to a recent interview that Ballmer had with ZDNet’s Mary Jo Foley in which he was asked what he was most proud of accomplishing at Microsoft.
“If I had to sort of couple it, I’m very proud that we were able to make this incredible impact on the planet and at the same time do a good job for our shareholders,” stated the soon-to-be-retiring CEO.