Could Apple Hold a TV Event in March?
That Apple (NASDAQ:AAPL) has a full-fledged television product in its pipeline is a speculation several analysts that follow the company and its supply chain members agree on. The timing of the launch is a different matter altogether.
On Wednesday, Jefferies analyst Peter Misek said his “channel checks” had pointed at the high possibility of an Apple event next month where the company may release the software development kit for a television set in the 42-inch to 55-inch range. According to Misek, this could be followed by a final launch of the hardware line in September or October at a price point starting around $1,500.
“Apple is likely to largely rely on leveraging content via partnerships with existing pay-TV operators,” Misek wrote in a note to clients. The analyst added that the newly launched program would also allow developers to write apps for the current Apple TV set-top box.
Unfortunately, even before the excitement could start building, the rebuttal came from The Loop’s Jim Dalrymple, who is supposed to have an ear at Apple. Dalrymple quoted an excerpt from a report on Misek and followed it up with a single-word response: “Nope.”
Rumors of an Apple television set have been swirling for months, but have slowed down recently as the earlier predicted timeline of a first-quarter launch this calendar year looks increasingly improbable. Earlier on Wednesday, there was also buzz that Apple was looking to acquire German television maker Loewe.
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