Consumers Take a Breather After Black Friday Shopping Spree
Black Friday, Small Business Saturday, and Cyber Monday have come and gone, and the dust is settling at retailers across the country. Following a somewhat underwhelming shopping weekend — from the point of view of the sellers, at least — retail sales data for the week ended December 7 show what most market watchers expected: a slowdown in sales growth as U.S. consumers pause to catch their breath and maybe pay off some credit card debt.
“The post-Thanksgiving lull once again set in after the frantic pace of shopping during the Thanksgiving week,” said Michael Niemira, ICSC’s vice president of research and chief economist, in a statement seen by Market News International. Chain store sales as measured by the firm’s joint index with Goldman Sachs fell 1.6 percent on the week and climbed 1.5 percent on the year. A separate measure of store sales, the Redbook report, showed a 2.6 percent increase.
While both reports showed a “lull” for the week ended December 7, they expected strong sales for the remainder of December.