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McDonald’s Corporation (NYSE:MCD) is launching the M Channel in its restaurants which will contain a full schedule of localized news and entertainment. Advertising will be permitted on the broadcasting network to help generate added revenue, but needless to say, ads for competing restaurants will not appear.
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Taco Bell’s (NYSE:YUM) has elected to find a new media agency which Howard Penney at Hedgeye says is not a promising omen for sales. During the summer, the Cantina Bell menu was launched in a move targeting a portion of the lunchtime traffic of Chipotle Mexican Grill, Inc. (NYSE:CMG), which at times causes lines out the doors.
Shares of Select Comfort Corporation (NASDAQ:SCSS) and Mattress Firm Holding Corp. (NASDAQ:MFRM) move up on word that Tempur-Pedic and Sealy will merge. The deal premium of the latter was not that big, but it’s the prospect of an improved pricing environment in the sector that is helping to buoy the stocks.
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