Consumer Business Update: Bud & Coors Shipments Move Up, Penney’s CEO Optimistic

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Beer industry majors Bud Light (NYSE:BUD) and Coors Light (NYSE:TAP) are gaining, along with new varieties targeting the appeal of niche beers, as shipments are rising for the first time since 2008. The first eight months of 2012 saw a steady 1.9 percent gain.

Stephanie Lucy, Target Corporation’s (NYSE:TGT) vice president of toys, forecasts that consumers shopping for holiday toys will scan, purchase and ship them while in the stores, according to Reuters. Along with adding hundreds of exclusive items to drive sales, on October 14th, the stores will feature 20 toys at the front of their aisles promoted with signs featuring QR codes; shoppers equipped with smart phones can scan the codes to purchase any of those items and have them shipped free of charge.

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J.C. Penney & Co. (NYSE:JCP) Chief Executive Ron Johnson recommends that investors should remember the date February 1st as day one of the historic retailer’s transformation. Johnson says that big sales gains and profits will begin kicking in in the first quarter with the “adjustment period” having by then been concluded. The CEO says of his company, “We look at JCP as a start-up.”

Interbrand says that Coca-Cola (NYSE:KO) is world’s most valuable brand with total value estimated at $77.8 million. According to the group, the strength of a brand allows a company to ask for a premium price for its products and also generates additional earnings.

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