Consumer Business Recap: Starbucks Stealth Store, Disney’s Big Contest on ESPN

Oh, no! It has been discovered Starbucks (NASDAQ:SBUX) is operating a stealth store inside a Macy’s branch, and that it sells beers and wines without displaying the trademark mermaid logo and limited menu. This gambit might well represent the company’s trial balloon to see how such sales will be received by consumers, and more sightings may follow.

Earnings Report: H. J. Heinz Earnings: Margins and Costs Squeeze.

Disney’s (NYSE:DIS) ESPN will continue to broadcast Nathan’s Famous (NASDAQ:NATH) hotdog eating contest on every July Fourth through 2017. This is not necessarily small potatoes; the event seems to always bring high ratings, and the large amount of publicity it affords Nathan’s isn’t exactly harmful either.

Resume super-sizing! A McDonald’s (NYSE:MCD) shareholder resolution that aimed to assess possible harmful effects of the fast food giant’s products and marketing on children’s health, flopped with no more than 6.4 percent of the votes at the annual meeting. In a nod (if that) to the 6.4 percenters, however, executives did allow that ‘new healthier choices for Happy Meals could be part of Mickey D’s menu in the future’.

Don’t Miss: Costco Earnings Cheat Sheet: Profit and Revenues Bulkier.

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