Consumer Business Recap: SodaStream GAINS Momentum, Ford Enters the FUTURE

Oh yeah? Take that! Sodastream’s (NASDAQ:SODA) perhaps eccentric campaign against the environmental effects of billions of cans and bottles generated by Coca-Cola (NYSE:KO) gains traction, along with SODA’s shares, as Coke’s effort to quiet down the fracas backfires. SODA shares benefitted both from heavy volume and positive comments from Monness Crespi arising from its channel checks, plus talk that short trading is starting to get squeezed.

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Back in the U.S., Ford (NYSE:F) officially opens a laboratory in Silicon Valley which is dedicated to tech, bringing particular concentration on how to better exploit data mining. The company’s executives have long held becoming a technology leader in the automotive industry as a top goal, even back when Ford had to pawn its trademark blue oval logo in order to save itself. As a result of the efforts, company researchers and techies have designed an open platform system that will enable app developers to create features that the company hopes will distinguish its cars further.

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