Consumer Business Recap: Ford’s New Dance, Delta Air Lines Loves Unions

Ford (NYSE:F) turns to generic advertising, as it launches a new TV campaign that leaves out its famous logo on new models. The strategy is to boost interest in the vehicles initially, sidestepping possible initial anti-Ford biases.

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Sealy (NYSE:ZZ) premium mattresses will henceforth be available at all Conn’s (NASDAQ:CONN) retail stores. Sales have been climbing lately, as consumers weigh the possible health benefits of the items.

The Chevrolet Trax, which is a smaller SUV, will be launched in the fourth quarter by General Motors (NYSE:GM) in Canada and Mexico. The new vehicle will be paired with the similar Chevrolet Equinox in the United States, and GM predicts that it will land in an emerging ‘sweet spot’ in the SUV market.

Liz Claiborne (NYSE:LIZ) becomes Fifth & Pacific Companies on Tuesday, to support its makeover and to better accompany its worldwide brands. FNP will be the new trading symbol.

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Coca-Cola (NYSE:KO), Foot Locker (NYSE:FL), and Macy’s (NYSE:M) are among the notables that are trying out the Isis mobile payment system in U.S. cities. With a full intro scheduled for later in the year, the mobile payment system, which represents a joint venture among AT&T, Verizon Wireless, and T-Mobile, could reward retailers and merchants with better cost efficiencies.

Union representatives say that Delta Air Lines (NYSE:DAL) and its pilots have reached a tentative contract agreement. Such a deal would place the carrier ahead of the game, since the contract doesn’t even expire until the year’s end, and in the meantime its competitors are mired in bitter disputes with labor.

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