Consumer Biz Recap: Dreamworks WINS BIG at Theaters, FedEx Backs Amelia Earhart Search

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Dreamworks’ (NASDAQ:DWA) Madagascar 3: Europe’s Most Wanted won the box office for a second weekend in a row, bringing in $35.5 million this time. Already, the total gross revenue for the animated film has topped $120 million.

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Now, this should be interesting: FedEx (NYSE:FDX) announces that it will be a corporate backer of an expedition to try to find out what happened to Amelia Earhart over the Pacific Ocean, back in 1937. This move is part of the company’s projected image of a pioneer in aviation; the enduring mystery of the Earhart expedition ties in nicely.

Sodastream’s (NASDAQ:SODA) virtual War on Coca-Cola’s (NYSE:KO) Trash goes on, as SODA’s CEO Daniel Birnbaum refuses to back down, even in the face of Coke’s attorneys. The cease-and-desist letter by Coke demands that Sodestream back off from its campaign to expose the cans and bottles that mount up from the former’s consumers, which consists of worldwide touring exhibits of Coke-related trash that Sodastream uses to exhibit the environmental benefits of the home brewing of soda. However, by making a legal case of the matter, Coke might well have only brought more attention to the exhibit. Is that what they really wanted to do?

Two news items about Delta Air Lines (NYSE:DAL) have the carrier’s shares moving up on Monday. Delta says that it will not sell jet fuel on the open market, following the finalization of its purchase of the Philly area refinery; rather, it will use a subsidiary to operate the refinery, which is disallowed open market transactions. Also, the carrier will reduce the number of flights to Barcelona and Madrid after October, in a move that is in line with a previously-announced strategy to reduce the total number of its international flights. Lackluster demand, plus the weak euro have shrunk the margins for United States to Europe routes, in particular.

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