Consumer Business Review: Chrysler Goes ELECTRIC, McDonald’s Changes Breakfast

Here are Tuesday’s top stories:

Chrysler (FIATY.PK) has a plan to “sparingly” jump into the electric vehicle tech market. Company executives report that an electric version of its Fiat 500 could start selling as soon as 2013.

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Shares of Best Buy (NYSE:BBY) are flat Tuesday as enthusiasm over a potential buyout begins to fade. Daniel Blinder at Jefferies believes that the deal price is far too low, saying that the ultimate takeout offer would need to be in the upper $20s to lower $30s to give investors a big enough risk premium to weather the company’s complicated 2-3 year turnaround.

McDonald’s Corporation (NYSE:MCD) is testing the sale of breakfast items starting at midnight at select 24-hour stores in Ohio. The customer base for the time slot of midnight until 5:00 AM isn’t huge, but if McDonald’s goes for it, both Taco Bell (NYSE:YUM) and DineEquity’s (NYSE:DIN) IHOP franchise might have late night company that they would rather not invite.

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