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Consumers, especially those outside the 18 to 30 age category, are shifting away from energy drinks from companies such as The Coca-Cola Company (NYSE:KO), Monster Beverage Corp. (NASDAQ:MNST), and Red Bull GmbH, towards types they perceive as healthier. Beverage makers Sensient Technologies Corporation (NYSE:SXT), Jamba, Inc. (NASDAQ:JMBA), and Starbucks Corporation (NASDAQ:SBUX) with its new Refreshers line, are in the forefront of the movement.
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