Consumer Biz Rewind: Online Travel Sites THREATENED, CBS TOPS $4M For Super Bowl Ads
Online travel sites such as Expedia, Inc. (NASDAQ:EXPE), priceline.com Incorporated (NASDAQ:PCLN), Orbitz Worldwide, Inc. (NYSE:OWW), and TripAdvisor (TRIP), might soon be affected by the current trend of airlines offering more deals on their own websites, in a deliberate attempt to lure customers away. Frontier Airlines is the most recent carrier to add incentives for the booking of flights directly by reducing frequent flyer miles and by imposing more fees related to off-site bookings.
CBS Corporation (NYSE:CBS) announces that already, 90 percent of its ad space inventory for the 2013 Super Bowl has been sold, with some of the 30-second spots going in excess of $4 million each. Reports suggest that in 2012, NBC only sold one ad at that price.
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