comScore Releases Beta Media Metrix Multi-Platform: Tech Biz Update

The digital metrics leader comScore (NASDAQ:SCOR) announced on Thursday the domestic Beta release of Media Metrix Multi-Platform which it calls the next generation of digital audience measurement and media planning. Selected key findings from September include: Google sites ranking first by being the only property to exceed 100 million unique visitors across both desktop and mobile channels; eBay (NASDAQ:EBAY) Wal-Mart Stores (NYSE:WMT), and Amazon.com each reaching a minimum of 20 percent more visitors across platforms than through desktop alone; Pandora (NYSE:P) seeing an incremental reach of 164 percent and capturing the number23 ranking; and Facebook (NASDAQ:FB) moving up one spot to number 3 in the multi-platform rankings along with being as the top property in in total engagement in the mobile channel.