The digital metrics leader comScore
) announced on Thursday the domestic Beta release
of Media Metrix Multi-Platform which it calls the next generation of digital audience measurement and media planning. Selected key findings from September include: Google sites ranking first by being the only property to exceed 100 million unique visitors across both desktop and mobile channels; eBay
) Wal-Mart Stores
), and Amazon.com each reaching a minimum of 20 percent more visitors across platforms than through desktop alone; Pandora
) seeing an incremental reach of 164 percent and capturing the number23 ranking; and Facebook
) moving up one spot to number 3 in the multi-platform rankings along with being as the top property in in total engagement in the mobile channel.
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