What is Apple Worth?

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It might be hard to believe, but the split-adjusted price for Apple’s (NASDAQ:AAPL) initial public offering in 1980 was $2.75. Thirty-two years later, the stock is trading above $700. The company has broken pretty much every record and redefined technology and design standards across the board. Context is king with issues of scale, so here are some comparisons.

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The brand’s value is estimated to be worth $130.6 billion, almost twice as much as number two, Coca-Cola (NYSE:KO). Apple’s brand is worth as much as Google (NASDAQ:GOOG) and Microsoft (NASDAQ:MSFT) combined. The company’s market capitalization is over $650 billion, larger than Switzerland’s 2010 GDP. Apple is worth more than the gold holdings in Fort Knox – valued around $367.2 billion. Just for fun, Apple is worth about 830 million tons of oranges. At the end of last year, Apple had nearly $100 billion in cash on hand.

Its most recent product launch, the iPhone 5, pre-sold 2 million units in 24 hours. Analysts are expecting the stock to hit $1,000 in the next 15 months. In the face of such monumental success, it’s hard not to ask for a cup of Kool-Aid — Kraft Foods (NYSE:KFT), market cap $72.55 billion, or just over a tenth of Apple.

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