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GE Capital Retail Bank has extended its multi-year agreement so as to offer the Belk Rewards private label credit card program. Belk, the country’s biggest privately-owned retailer, divested the credit card portfolio to GE Capital and debuted the enhanced offering in 2005. GE Capital’s Retail Finance unit, which manages the relationship and services the account, is also honoring Belk’s 125th anniversary by introducing an updated branded credit card with a 125 years icon to their accountholders and being an exclusive, presenting sponsor for Belk’s 125 Days of Service initiative, dedicated to improving conditions at 250 Title 1 schools in low-income communities throughout 16 states.