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Coca-Cola (NYSE:KO) is putting the heat on Pepsi (NYSE:PEP). Coke will make an investment of $1 billion this year in Mexico.
The soft drink company’s two largest bottlers in Latin America, Coca-Cola Femsa SAB (NYSE:KOF) and Arca Continental SAB are both within Mexico. In addition, Coca Cola also sells the juice Jugos del Valle in Mexico, and that drink is Coca Cola’s 14th largest brand in the world, with sales above $1 billion.
The investment was announced at the Davos Conference by Mexican President Felipe Calderon after meeting with Coca-Cola Chief Executive Muhtar Kent. The $1 billion investment is part of Coca-Cola’s five year plan for Mexico, which has been ongoing since 2010.
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