Chrysler’s New 200 Gives the Brand a Fresh Start

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Chrysler‘s (FIATY.PK) 200 sedan has been a fairly decent middle-of-the-road car, except for one factor that has been seen as its Achilles’ heel: it has never been a very exciting car performance-wise or even visually. There has been no hybrid model, no high-performance variant, and the greatest deviance from the base car has been a convertible version that — outside of the removable roof — doesn’t offer a whole lot that buyers can’t find in other cars.

With the 2015 model of the 200, though, Chrysler appears to be actively revitalizing the brand’s image. The Chrysler nameplate is the sort of mild luxury branch of the Chrysler family, which covers Dodge, Ram, SRT, and Jeep, as well. However, as a luxury brand (albeit a mild one), Chrysler has been coasting while other major manufacturers have ramped up their luxury efforts with great success.

The 2015 200 is a giant step toward positioning Chrysler as a premium brand once again, as the dated model’s somewhat economical appearance has been replaced by a smooth, flowing profile that is much more befitting of a premium brand. Sleeker headlights and a more unified front end blend seamlessly into the rest of the 200′s more graceful body.

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