Chrysler Sales Stay Warm in a Cold Month for the Industry

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Jeep Cherokee

Say what you will about the new 2014 Jeep Cherokee, but it’s proving to be a popular seller and a driving force behind Chrysler‘s (FIATY.PK) 8 percent monthly gain for January. The Jeep brand as a whole and Ram pickups led the company to its 46th consecutive monthly gain, Automotive News reports.

In total, Jeep volume rose by a factor of 38 percent, as the new Cherokee moved 10,505 units for the month. Ram was up 22 percent, moving more than 25,000 units.

Fiat — with its two vehicles available in the U.S. — put on growth of 29 percent year-on-year, and the Chrysler nameplate added 2 percent. However, Dodge slid 19 percent over January as the sole decline across the family of brands. Every Dodge vehicle reportedly chalked up double-digit year-over-year drops.

“The bad weather only seemed to affect our competitors’ stores as we had a great January,” Reid Bigland, head of U.S. sales for Chrysler Group, said in a statement. By segment, cars dropped 21 percent, though light trucks surged 21 percent for the month.

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