Chevy’s New Hatchback Ad Sparks a Rumble with Ferrari
In the new commercial, Chevrolet’s little bubble of a vehicle takes Ferrari’s 458 Italia head-on, going so far as to say it posts a higher torque figure than the Italian sports car. And it isn’t lying, thanks to its 400 lbs/ft posting. In comparison, the Ferrari’s torque is rated at 398 lb/ft — reflecting a small discrepancy, but one that makes all the difference in the advertising world.
Still, the 458 also has some prettier features, too. The 458′s V8 with 570 horsepower allows it to go from 0 to 60 miles per hour in a mere 3.0 seconds while it takes the Spark EV 7.6 seconds.
For now, the Spark’s sales are limited to California and Oregon, but the U.S. automaker is hoping that with the advertisement’s success, and the assertion that electric propulsion really is for everyone, the 2014 spark can successfully find new roads.