Chevy Malibu Scores an Update and a Marketing Campaign
According to Bloomberg, the head of Chevy U.S. marketing, Chris Perry, told reporters Wednesday that the campaign for the 2014 Malibu will be comparable to that of a new vehicle introduction, running at least six months and including a handful of new television ads. U.S. sales of the Malibu fell 14 percent through September to 154,950, and now General Motors is ready to stem the losses by launching a new vehicle that addresses the criticisms of the redesigned sedan that was only introduced last year.
The new version of the Malibu fixes what critics considered its signature weaknesses: a lack of backseat space, poor fuel economy, and lackluster style. We learned of the 2014 model’s changes in May, and now consumers are waiting to see those promises come to fruition, as they expect a sportier front end, better fuel economy, and a bigger backseat from the new Malibu.