Can Yahoo Transform Into a Mobile Company?
Mobile has become the guiding mantra of Yahoo (NASDAQ:YHOO).
Last October, during her first post-earnings conference call as chief executive officer, Marissa Mayer explained that the web portal faced a large challenge: expanding into mobile. “Yahoo has to ride the platform shift in order to be relevant,” Mayer had said then. “We’ve underinvested on mobile front-end development.”
She echoed the statement at the Goldman Sachs technology conference in San Francisco on Tuesday when she acknowledged that Yahoo’s business needed to boost usage in order to grow revenue. She added later in the presentation that mobile was the primary area for that growth to occur. “And then when you think about mobile,” she added. ”When you see triple-digit growth in some areas, there’s a big opportunity for growth.”