Can Twitter Overcome Its Quitter Problem?
Twitter Inc.’s (NYSE:TWTR) highly anticipated initial public offering on the New York Stock Exchange is fast approaching, but new research from Reuters and Ipsos suggests that the microblogging site is having trouble keeping its users hooked, Statista reports.
According to the recently conducted poll, Twitter doesn’t have the same staying power among its users that social media rival Facebook Inc. (NASDAQ:FB) does. Only 57 percent of Twitter’s users actively use their accounts, while 36 percent do not use their accounts and 7 percent deleted their Twitter pages between June and September this year. In comparison, 88 percent of Facebook’s users actively use their accounts, 7 percent don’t use their accounts, and just 5 percent deleted their Facebook page in the same time frame.
The problem seems to be that people sign up for Twitter then feel confused about how to use the site and subsequently grow frustrated with it. Although Twitter is popular with a tech-savvy crowd, it’s had trouble catching on with other groups the way Facebook has.