Can Toyota Motor Stock See a Turnaround?

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With shares of Toyota Motor (NYSE:TM) trading around $120, is TM an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Toyota Motor is a Japan-based company mainly engaged in the automobile business and financial business. The company operates through three business segments: automobile, finance, and others. Through its segments, Toyota Motor designs, manufactures, and sells vehicles as well as related parts and accessories; offers financial services related to the sale of its products; and is involved in the design, manufacture, and sale of housing, information and communication businesses. Vehicles and related products are seeing increased innovation, and Toyota Motor is at the head of this trend. Toyota has been dominating the competition and has been first to provide new technologies so look for the company to continue innovating.

Whenever automakers look at the leader board in passenger cars, it’s become an annual tradition to see the Toyota Camry perched on top. In fact, Toyota will sell well above 400,000 Camrys in 2013 as it claims first prize again among U.S. car shoppers. As the automaker plans to debut its redesigned Camry, it appears Toyota is unfazed by style critiques but will make sure its lacking safety rating improves. Bill Fay, Toyota’s head of U.S. sales, told the Associated Press on Thursday that the next-generation Camry will receive a boost in safety features but suggested there wouldn’t be much in the way of style upgrades for the famously vanilla sedan. The automaker plans to reveal more by December 20. While noting the success of the Camry in its current state of style, Fay reminded the Associated Press that, “Beauty is in the eye of the beholder.”

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