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Amid a growing debate over whether users are really growing fatigued with the world’s largest social network, Facebook (NASDAQ:FB) is unveiling a new iteration of its NewsFeed — the flow of status updates, shared photos, and advertisements that populate each user’s homepage.
At the company’s headquarters in Menlo Park, California, Chief Executive Officer Mark Zuckerberg began the launch event Thursday morning by describing the how Facebook engineers developed the new design. “We want to give everyone in the world the best personalized newspaper we can,” he stated, and repeated that point several times throughout his presentation. In basic terms, this means that NewsFeed will give users big, beautiful photographs and the ability to jump between different interests — organized into different feeds much like sections of a newspaper.
Facebook’s NewsFeed is its most valuable real estate. It is the aspect of the social network that draws the most attention from its users, and therefore the most attention from its advertisers. As for any company with a business model based on advertising revenue, Facebook must keep revitalizing the aspect of its service that is most valuable to its 1 billion users so they keep spending time there — which, in turn, will keep companies spending money to place advertisements there…
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