Can Sony Break Higher?

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With shares of Sony (NYSE:SNE) trading around $17, is SNE an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Sony is involved in the electronics, games, entertainment, and financial businesses. The company operates in several different segments: Consumer Products Services, Professional Device Solutions, Movie, Music, Finance, Mobile, and Other. Through its segments, Sony is able to provide a wide range of products and services. These products include televisions, cameras, personal computers, game consoles, navigation systems, audio and video equipment, software, phones, and media platforms. The company brings new technologies to the hands of your average player as well as professional users. Look for Sony to continue to be a top choice for avid technology adopters worldwide.

Sony has changed its mind about selling its lithium ion battery division, according to a report from the Nikkei newspaper seen by Reuters. The company had been working towards selling the unit, but has decided to abandon those plans as the weak yen and higher demand for smartphone batteries has given the company some hope about the unit’s prospects. Sony has been trying to sell the unit for two years as it has failed to perform in the face of competition from cheaper rivals based in South Korea. Nikkei reported that Sony’s battery division has seen a slight increase in its business as of late. A turnaround fund from the Japanese government tried to push a sale of the unit to automaker Nissan (NSANY.PK) earlier this year, but no progress has been made and Sony told the fund it now plans to keep the unit, according to anonymous sources who spoke to Nikkei.

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