Can RIM Win With Apps?
Research in Motion (NASDAQ:RIMM) is trying hard to put the rocky past a few years behind itself, and is exhausting seemingly all possible options to get life breathed back into the company. RIM’s current focus is ensuring its ability to be competitive in the mobile applications realm.
For several months now, RIM has been living off the hype of its BlackBerry 10 software and devices, which are launching at the end of this month. Soon, hype won’t be enough to keep it in the running, as RIM will have to prove that BlackBerry 10 has the best apps, features, hardware, and software to go head-to-head with Apple (NASDAQ:AAPL), Google (NASDAQ:GOOG), and Microsoft (NASDAQ:MSFT).
Hitting the business world
One of RIM’s first big moves in ensuring it gets BlackBerry 10 out of the gate quickly was to offer up trials to business and government officials. Through the program, more than 120 officials were set up with a sneak peek at BlackBerry 10 that might have won them over with BlackBerry’s special dual-persona feature that lets companies know their data is safe and lets employees carry around just one phone. The move could help RIM snatch up a chunk of the business market, as companies and governments think about how to outfit their workers technology-wise…