Can RIM Steal the Business Phone Market?
In the smartphone war, Apple (NASDAQ:AAPL) stands alone with its own device and operating system, while Samsung’s (SSNLF.PK) devices tear through the market with the aid of Google’s (NASDAQ:GOOG) operating system, which powers a number of other devices, and Microsoft (NASDAQ:MSFT) is spotted trying to push into the market with its Windows Phone operating systems, particularly on Nokia (NYSE:NOK) devices.
So, where’s RIM (NASDAQ:RIMM) in this scenario? Wasn’t it huge once? Weren’t BlackBerrys the smart phones before smartphones? Why isn’t it a top contender with those other giants?
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Well, a little bit of footage shows a new BlackBerry 10 device that could turn things around for RIM in the smartphone market. The device looks a lot like other smartphone devices — large touchscreen full of apps and widgets, front and rear cameras, very little in the way of buttons — but sports its own operating system, which could give it a leg-up in the smartphone market. Also, BlackBerry is expected to a release a device with a full hardware keyboard, a key feature for those people who can’t stand on-screen keyboards.
One feature that may win the new Blackberry a space in people’s hearts is the unique dual personal and work modes, which separate data from business and personal apps for extra security of information — a feature that may again win BlackBerry a firm spot as the phone of choice the business world it once dominated.
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