Can New Services End Pandora’s Reign at the Top?

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While Pandora (NYSE:P) is the largest online streaming radio provider in the U.S., competition is starting to mount and it’s possible Pandora’s reign at the top could deteriorate due to missing out on important on markets. Jango Radio and Swell are two services that might further erode Pandora’s hold on the streaming radio market.

When Pandora arrived in 2006, there was no country restriction allowing users all over the world to access the service. That all changed when country restrictions were added soon after making the service inaccessible to everyone outside the U.S. — although unofficial workarounds do exist. Jango Radio, which originated in 2007, has no country restrictions.

Jango works in similar fashion to Pandora: you enter an artist or song title and the service creates a play station based on what you might like. While the site may not have smaller, niche bands, Jango contends that it has over 30 million songs for users to listen to. After creating a playlist, Jango sends you to a page where you can access biographies, pictures, videos, options to buy music, and a selection of other stations that would play similar music.