Can Netflix and Traditional Cable Get Along?
While the increasing threat of cord-cutters — those who have moved away from traditional modes of watching television — has made Netflix Inc. (NASDAQ:NFLX) enemy number one in the eyes of traditional cable companies, the world’s largest subscription-streaming service is hoping that it can find a way to work with the cable companies rather than against them.
Netflix Chief Financial Officer David Wells explained in an interview at the Goldman Sachs Communacopia Conference in New York that the streaming-platform would like to expand its web-based movies and television shows to U.S. cable systems, and that U.S. cable operators have had an “open offer” to add Netflix for two years, Bloomberg reports. And the company is still willing to form partnerships, Wells said.
“We would love to reduce the friction to the end consumer, and to be available via the existing device in the home, which is the set-top box,” Wells explained on stage at the event.