Can Microsoft Hold 360 Interest Ahead of Xbox One Launch?
How does a company endorse a product it’s replacing without taking away the sparkle of the new offering? Automakers face this challenge when it’s time for new model years, but Microsoft (NASDAQ:MSFT) is in this position for the first time in a decade with its Xbox gaming console — the previous model debuted in 2005. Microsoft is presenting discounted holiday bundles of the 360 in hopes of holding interest ahead of the Xbox One launch before Thanksgiving.
On the Xbox site, Microsoft is showcasing three deals on the Xbox 360, all of which represent discounts of $50 from their previous MSRP. The 250GB and 4GB Kinect packages are now priced at $250, while the 250GB Kinect is at $350. These deals will stand through the 2014 new year, vying for attention while the much-anticipated Xbox One launch is still scheduled to arrive November 22.
Microsoft will try keeping Xbox 360 fans old and new from abandoning the platform through these discounts as it competes with its own launch as well as the arrival of Sony’s (NYSE:SNE) PlayStation 4. After a bumpy unveiling of the new Xbox, Microsoft has regained its footing and expects to have a successful launch in November. However, the Redmond-based company also plans to keep support lines and products for the Xbox 360 going until 2016, GameSpot reports.