Can McDonald’s Break Out of Its Range?

With shares of McDonald’s (NYSE:MCD) trading around $94, is MCD an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

McDonald’s franchises and operates McDonald’s restaurants in the United States, Europe, Asia Pacific, the Middle East, Africa, Canada, and Latin America — so just about every part of the world. Its restaurants offer various food items, soft drinks, coffee, and other beverages, as well as breakfast menus. The products provided by McDonald’s fulfill cravings at competitive prices in convenient locations worldwide. The McDonald’s craze shows no signs of slowing, so the company has continued its expansion to just about every nation on the globe. As consumers continue to enjoy McDonald’s products, look for it to see rising profits.

According to the Chicago Tribune, McDonald’s is testing a mobile application called McD in 1,000 stores that sends customers offers they can redeem with their phones at participating locations. Users can’t pay or order with the app, but they can clarify what kind of deals they are interested in, meaning a vegetarian won’t get a deal for a buy one, get one a Big Mac, and a burger-loving carnivore won’t get $1 off the next salad. The Oak Brook, Illinois-based company started testing McD about a year ago in San Francisco, and now St. Louis and Boston also host participating stores. Spokeswoman Lisa McComb said to the Tribune that the app can be downloaded anywhere, but consumers can only cash in on deals in participating areas.