Can Mayer Boost Yahoo’s Mobile Strength?

While it’s busy paring down its app portfolio, Yahoo is also working to enhance its mobile strategy and development. Mobile is an important area for the company’s growth, so it is likely to hire more engineers with specializations in mobile development. Yahoo took a step in this direction Tuesday with the acquisition of app-maker Alike, making it the fourth acquisition since Mayer joined Yahoo seven months ago.

Mayer had been with Google for 13 years as a top executive — meaning she was there through the development of Google’s own mobile platform — so her understanding of mobile should pay off for the company. She’s already proven to be quite the lucky charm, as once-falling shares have turned around to rise 36 percent since she joined the company. Mayer even ended a slump in annual revenue that lasted three years, so her ability to turn things around for the company is already tangible.

Don’t Miss: Can Yahoo Transform Into a Mobile Company?