Can Google Head Higher After Recent Headlines?

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With shares of Google (NASDAQ:GOOG) trading around $1081, is GOOG an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Google is a global technology company focused on improving the ways people engage with information. The business is based on the following areas: search, advertising, operating systems and platforms, and enterprise. The company generates revenue primarily by delivering online advertising. Google is a search giant with most of the market share, largely because of its execution and delivery. An increasing number of consumers and companies worldwide are coming online, which will surely increase the amount of eyes on the company’s ads and, in turn, advertising revenue. At this rate, look for Google to remain on top of the Internet world.

The long running fight between Google and Oracle seems to have taken another turn as an appeals court seems to be mulling over the idea that the APIs of Java are indeed potentially subject to copyright protection. If this is so then Google has a pretty serious problem with Android itself.

Here’s Florian Mueller’s view on the latest part of the case: “This week’s — actually, this year’s — most important development on the smartphone IP front was the reversal of fortunes in the Oracle v. Google Android-Java copyright litigation. Independent reporters who attended the hearing agreed that Oracle was now on the winning track and last year’s district court ruling was going to be reversed. Copyrightability will be decided in Oracle’s favor: Google’s reasoning, adopted by Judge Alsup, has collapsed completely. All three judges on the panel took positions that indicate a reversal of Judge Alsup’s clearly erroneous non-copyrightability ruling. There wasn’t the slightest indication of even just a partial disagreement between the judges.”

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