Can Google Continue to Perform Well the Rest of the Year?

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With shares of Google (NASDAQ:GOOG) trading around $1,174, is GOOG an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Google is a global technology company focused on improving the ways people engage with information. The business is based on the following areas: search, advertising, operating systems and platforms, and enterprise. The company generates revenue primarily by delivering online advertising. Google is a search giant with most of the market share, largely because of its execution and delivery. An increasing number of consumers and companies worldwide are coming online, which will surely increase the amount of eyes on the company’s ads and, in turn, advertising revenue. At this rate, look for Google to remain on top of the Internet world.

Google has passed Exxon (NYSE:XOM) to become the second most valuable U.S. company by market capitalisation. The internet company’s market capitalisation surpassed that of oil company Exxon Mobil last week, according to FactSet data. As of Friday’s market close, it sat at U.S. $395.42bn compared with the oil company’s $392.66bn. Shares of Google have been on a steady climb since the beginning of 2013, gaining 66 percent. Meanwhile, Exxon’s have risen just 5 percent. Since the beginning of this year, they have lost about 10 percent of their value. Both companies trail Apple’s market capitalisation of $463.55bn.

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