Can Google Break Higher?

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With shares of Google (NASDAQ:GOOG) trading around $1,146, is GOOG an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Google is a global technology company focused on improving the ways people engage with information. The business is based on the following areas: search, advertising, operating systems and platforms, and enterprise. The company generates revenue primarily by delivering online advertising. Google is a search giant with most of the market share, largely because of its execution and delivery. An increasing number of consumers and companies worldwide are coming online, which will surely increase the amount of eyes on the company’s ads and, in turn, advertising revenue. At this rate, look for Google to remain on top of the Internet world.

Google might need a find new home for its giant floating showroom in San Francisco Bay. It seems Google is under fire from state authorities for not having the proper permits necessary to construct the barge in its current location. The four-story structure is housed at Treasure Island, a small piece of land between San Francisco and Oakland. The barge rose to fame late last year as a delightful floating enigma in the San Francisco Bay. The vessel was originally spotted by a CNET reporter and Google would not comment on its purpose. People had great fun speculating about the barge, guessing that it was a floating data center, a Google Glass shop, or a luxury event space. It was dubbed the Google Mystery Barge.

Eventually, Google killed the mystery and some of the fun by announcing the structure was going to be an “interactive space where people can learn about new technology.” But shortly after the story picked up steam, Google hit pause on construction of the barge. The U.S. Coast Guard inspected the structure and the San Francisco Bay Conservation and Development Commission (or, BCDC) announced it was meeting with Google about the matter in December. The opening date for the barge was delayed until late 2014, according to CNET, and the boat sat idle in its Treasure Island home.

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