Can GameStop Make Sony and Microsoft Think Twice?
It’s not the first time, and certainly not the last time, that a company has tried to limit the resale of products, and the rumors of Microsoft (NASDAQ:MSFT) and Sony (NYSE:SNE) trying to do so seem grounded. However, one of the parties that would be affected, GameStop (NYSE:GME), has taken action to persuade the companies to do otherwise.
Microsoft’s next Xbox and Sony’s next Playstation are expected by many to launch later this year, and some think the systems will include will be built so as to make it impossible to play used games. Doing so could prevent gamers from re-selling games at cheaper prices that undercut newer copies, thus enforcing the purchase of only new games, which bring in revenue to the Microsoft and Sony.
Such a system might go further than affecting just gamers. GameStop, for instance, makes a significant amount of its sales from used games, so it has a vested interest in the matter. A recent survey by the company shows it’s putting forth effort to dissuade the console makers from including the aforementioned feature…