Can Facebook Quell This User EXODUS?

Its stock price may have finally started recovering, but Facebook (NASDAQ:FB) had a fresh batch of bad news after a comScore report found that the social network’s U.S. user numbers fell in May from April and March. Last month, Facebook landed 158.01 million unique visitors in the U.S., down from 158.69 million in April and 158.93 million in March, comScore said. Year over year, the May number was up 0.5 percent, but that was largely due to changes comScore made in how it calculated statistics.

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According to a further review of numbers by CBS, over a six month period, Facebook has seen a 4.8 percent drop in unique U.S. visitors. The number of unique visitors in the country peaked last November at 166 million, and has been in general declining since. Half of Facebook’s revenue in the first quarter of the year came from U.S. and Canada, making this audience incredibly important.

Investors have been concerned about Facebook’s potential for growth, leading to an early drop in the social network’s stock price after it opened for public trading last month. Shares debuted at $38, but fell into the $20s before recovering recently. They closed at $32.06 on Monday. Another cause for worry has been Facebook’s admitted inability to make enough money from mobile users, a rapidly growing segment. The company’s officials expressed those concerns in a U.S. Securities and Exchange Commission filing.

However, users spent an average of 380.8 minutes, or more than six hours, on the site in May this year, up slightly from 378.9 minutes in April.

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