Can Facebook Paper Stop the Twitter Migration?
Amid reports of declining popularity and threats from emerging rivals, Facebook (NASDAQ:FB) is not taking any shifts in tech culture lightly. The social media giant released a stand-alone app known as Paper on January 30 in an attempt to change the way users engage with content and news on their smartphones. Judging by the rave reviews the app is getting from tech publications, Facebook Paper may be a real weapon in the battle to stop a migration to Twitter (NASDAQ:TWTR) and other upstart services.
Facebook presented the Paper app in a blog post outlining its highlights. Instead of the horizontal scroll smartphone users have grown accustomed to, Paper offers a horizontal news feed that brings in stories recommended and liked by friends but, more importantly, recommendations from Facebook editors, whose job it is to present interesting content to engage users of the social media platform.
If that sounds like a shift from typical social media activity, it is. Facebook again seems to be heading in the direction where Twitter has found itself a comfortable niche: content promotion. As with the hashtag search feature, Faceboook is quite comfortable studying and adapting to changes in the social media landscape, and many of those changes have been introduced by Twitter.
The result has been social media users who prefer a little less drama with their morning coffee and have turned to Twitter to see what respected figures they follow are recommending. Instead of lengthy examinations of mistakes in someone’s personal life, Twitter users have the opportunity to get news and find interesting posts from people they may or may not know. The Facebook Paper app appears aimed at this audience.